andrea malmberg
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I work with land-based businesses creating clarity aminst complexity so they can support ecological health, profitability, and quality of life. My focus is helping people build the confidence and language to make decisions—and have the conversations—that shape long-term stewardship.
Across my work, I’ve found that when people have peace of mind around their finances, everything changes: decision-making improves, relationships strengthen, and businesses become more resilient.
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Care for livestock that help me restore land and create enduring wealth
Guide holistic financial planning with my business partners and for other land-based enterprises
Coordinate the design of regenerative businesses, profitability strategies, succession, and stewardship planning
Provide implementation support so that Ecological Outcome Verification (EOV) data makes sense
Facilitate financial conversations among partners, families, and teams
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UVE (Part of the Global Savory Network)
Co-leading a multi-state regenerative agriculture hub supporting over 50 land stewards and influencing hundreds of thousands of acres. My work focuses on financial planning, enterprise design, and integrating ecological outcomes with profitability.LifeEnergy.Guide
Creator of a well-being support platform that helps individuals align financial and life decisions with what matters most—bringing clarity to trade-offs and opportunities around money, time, and quality of life.Bunchgrass Land & Livestock
Owner and manager of regenerative ranches, first in Wyoming and now in Northeast Oregon, including capitalizing on providing valuable ecological services and creating upstream economies. Early adopter of direct marketing models and agri-tourism endeavors that connect financial viability with land stewardship, meeting consumer demand for nutrient-rich food and authentic experiences.Stewardship Trust Concept
Co-developer of a land and livestock stewardship trust designed to support succession, lower barriers to entry for new producers, and create long-term financial and ecological resilience. -
Financial management is not just a technical skill—it is a communication tool.
In my work, the biggest breakthroughs don’t come from better spreadsheets alone, or even better fintech (though tools using AI sure do help). They come when people become comfortable talking about money—openly, honestly, and in context.
That shift:
builds trust between partners and families
reduces avoidance and conflict
enables clearer, more nimble decision-making
creates the conditions for successful succession planning
Holistic Financial Planning integrates enterprises, land, livestock, and life decisions into one framework. With my clients, Ambrook has been transformative because it allows people to build their capacity. They become empowered and self-reliant.
When people can see the full picture and talk about it clearly, they design businesses that are both profitable and aligned with what they care about most. -
In agriculture and other entrepreneurial endeavors, financial systems are often fragmented, opaque, or intimidating. This leads to dependency on ‘professionals’, delayed decisions, strained relationships, and missed opportunities.
Better tools like Ambrook—and better language—can change that.
When financial information is accessible, relevant, and grounded in real-world decision-making:
businesses become more resilient
transitions between generations become possible
stewardship improves alongside profitability
This is the work I care about—helping people use financial clarity to build something that reflects their values and lasts.
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I’ve spent my life on the land in the American West, working with livestock, raising real food, and learning—sometimes the hard way—what it takes to make both a living and a life.
For nearly thirty years, I’ve built and managed regenerative ranch enterprises, raising grassfed beef and lamb, and working alongside land stewards across the region to restore grasslands, rebuild floodplains, and strengthen rural communities.
Early on, I stepped into direct marketing, selling grassland-raised beef directly to customers, creating agritourism experiences, and providing ecosystem services long before these were common practice, because I needed enterprises that could actually build wealth from our assets.I’m a co-founder of Savory Institute and now serve as CFO and Co-Director of UVE, where we support producers managing over 300,000 acres. As a Savory Master Field Professional, my work is grounded in guiding people to make better decisions—ones that hold up financially, ecologically, and personally over time.
I’ve studied agriculture and natural resource science at Washington State University, and later pursued a Master’s in Applied Positive Psychology from the University of Pennsylvania because I came to understand that regeneration isn’t just about land—it’s about people. That led me to create LifeEnergy.Guide, a tool to help individuals and communities define, design, and live into the quality of life they desire.
As is evident, the foundation of my thinking is deeply rooted in the practice of Holistic Management, and I credit it with my successes and with building my resilience to get through tough times. However, I am not evangelical about it, nor judgmental about any products or practices. My goal is to facilitate decision-making in one’s context. I take the stance that if I give advice or succumb to the desire for the ‘silver bullet,’ I have failed.
In many ways, my work is simple: I walk alongside people as we figure out together how to care for land, animals, their finances, and each other in ways that fit their context and values.
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In my role as CFO of UVE and as an owner and operator of regenerative ranches, I’ve spent years building systems, nurturing people, and creating structures that allow the day-to-day operations to function well without my constant involvement.
That work matters to me—because it creates resilience not just in land and businesses, but in the people who steward them.
It has also created space.
I now have the capacity—and the desire—to apply my experience more broadly. I’m energized by the opportunity to contribute to something that can scale beyond the places and people I can work with directly.
Working with Ambrook represents that opportunity. It allows me to bring what I’ve learned about financial decision-making, communication, and stewardship into a product that can support many more people navigating similar challenges.
Continuing to work in leadership roles with UVE and my ranches adds credibility and synergy while focusing my energy on contributing where I can have the greatest reach and impact by managing customer success through Ambrook.
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To learn about my most recent thinking and writing, please click on the links below. If you find anything intriguing in the collection of papers and presentations that you cannot find through a web search, please reach out, and I’ll provide a link.
Across my work, I’ve found that when people have peace of mind around their finances, everything changes: decision-making improves, relationships strengthen, and businesses become more resilient.
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My relationships are based on the ‘Soil Rule’ - I treat people how they wish to be treated, and that changes with the seasons.
I’m open to old-fashioned phone calls at times when entrepreneurs have a moment (often early mornings, during lunch, and in the evenings). I welcome spontaneous calls and if I can’t answer, I will respond quickly when I can be available.
I also work well with texts, chats, and emails.
If a virtual face-to-face is warranted, let’s set up a time to Zoom.
